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The RevitaLash Story

It all began because a husband wanted to give his wife a very special gift...

RevitaLashTM was developed by Dr. Michael Brinkenhoff as a special gift for his wife, Gayle, while she was recovering from breast cancer. Intensive chemotherapy treatments had damaged Gayle's once-beautiful eyelashes, leaving them sparse, breakable and fragile.

After extensive research with a team of talented cosmetic chemists, Dr. Brinkenhoff formulated an eyelash conditioner that, after just a few weeks, gave a renewed look of vitality to Gayle's eyelashes.

Soon friends and family wanted to know Gayle's secret to beautiful looking eyelashes. Gayle knew immediately the perfect name for the amazing eyelash conditioner that had given her eyelashes a renewed look of vitality: RevitaLash.

Thus, a new product was born; and a formula created originally for just one special woman has become a product available to women everywhere who want to have beautiful looking eyelashes.

Gayle and Michael are committed to donating a portion of the proceeds from RevitaLashTM sales to benefit non-profit breast cancer research and education initiatives.

"Often we feel helpless when someone we love is suffering. I am very fortunate, in my own small way, to have been able to help Gayle through her recovery. Watching her be excited about her beautiful looking eyelashes has been a real joy."

-- Michael Brinkenhoff, M.D.

Henderson, Nevada, January 22, 2009 - The quest for beautiful eyelashes is a growing trend. The question is do you need a prescription drug to have more beautiful eyelashes? The answer is no.

Thousands of women have used the ground breaking cosmetic, RevitaLashTM Eyelash Conditioner, over the past 2 years and RAVE about how effective RevitaLashTM is in making their natural eyelashes appear to be more beautiful.

Allergan, Inc. recently announced that it is launching a new prescription drug, Latisse, to treat the medical disease, hypotrichosis (abnormally inadequate eyelashes). In contrast, RevitaLashTM Eyelash Conditioner is a cosmetic product that was developed to enhance the appearance and beauty of your natural eyelashes and is not intended for use in treating a disease or medical condition. RevitaLashTM is a cosmetic that can be purchased by consumers whenever they want - without seeing a physician or getting a prescription

A tube of RevitaLashTM Eyelash Conditioner lasts about 6 months and costs $150 (about $25 per month). RevitaLashTM Eyelash Conditioner is sold in an attractive cosmetic container that looks like a mascara tube. RevitaLashTM is applied to the base of the upper eyelashes with a single re-usable applicator that looks like an eyeliner brush and is easy to use. Because RevitaLashTM has a thickener, it stays where it is applied at the base of the upper eyelashes and does not drip or splash to other areas. Further, because of the thickener and method of application, tests have shown that RevitaLashTM does not get into the eye when used as directed.

RevitaLashTM is a cosmetic eyelash conditioner that has been used by thousands of satisfied customers for over two years. RevitaLashTM Eyelash Conditioner was developed by an ophthalmologist who was motivated to create a safe cosmetic product to enhance the beauty and attractiveness of women's natural eyelashes after his wife's eyelashes were devastated by chemotherapy treatments for breast cancer. To honor its beginnings, Athena Cosmetics, Inc. contributes a portion of the proceeds from sales of RevitaLash® to breast cancer research.

RevitaLashTM is a cosmetic designed to enhance the beauty and attractiveness of natural eyelashes.